FREEDOM24, the last video for ISPO /MUNICH for present the new devices of ZIPY GO!, created by CHC HERRERA CONSULTANTS
CHC HERRERA CONSULTANTS
Los Valores de una Compañía son el ADN del Éxito.
TRABAJANDO JUNTOS, HACEMOS QUE COSAS SORPRENDENTES SUCEDAN. Creamos e interrelacionamos los momentos sumamente relevantes que aceleran el crecimiento y el impulso de la marca. Esto quiere decir que no sólo sabemos encontrar aquellos elementos singulares, también sabemos qué decirles, hacerles conscientes de la marca, preferir su marca, comprar su marca.
The Values of a Company are the DNA of Success
WORKING TOGETHER, WE DO AMAZING THINGS THAT HAPPEN. We create and interrelate highly relevant times that accelerate the growth and momentum of the brand. This means that not only know how to find those unique elements, we also know what to say, make them aware of the brand, preferred brand, buy your brand.
And no matter where you are the target, the size of its budget, or how business challenges you every morning, face each project with the same passion and attention to attack, because for us, the ultimate goal is always the same: to help make your mark may be better known, efficient, and winning.
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Cris Cancer Fundraising commercial for TV, created by CHC HERRERA CONSULTANTS
FREEDOM24h by ZIPY, for ISPO’11 (MUNICH)
our last brochure for our client sport & health brand device
A diferent way to show the devices and trends of Zipy
“WE RUN BUENOS AIRES 10K ”
called the first global initiative designed to NikeArgentina. The idea? show how, literally, many competitors ‘followers’ career wasin the real world.
The original idea confirms the total marriage between social networks and theworld’s most iconic brands as a sign that the tendency to communicate, discussand experiment with the user / client is unstoppable. Who’s who?
[Read the article, Palcodeportivo.com: http://bit.ly/hHTmlR
“Quit to take the cake”
Why do you think your training in terms of minutes or miles when you can consider cream puffs?. Ikea is this time he surprises us with a campaign “Homemade is best” campaign that began with an impressive baking book which teaches that art is in the ingredients. Now, stepping very original, includes an application designed to offset the effects of eating all the recipes in this beautiful book of pastries and desserts. The idea: the apps. Kondis Ikea (Swedish Aptitude), “for people who want to cook and eat the cookies without having a guilty conscience.”
The application relates pastries and sweets from the book with various exercises.”Choose a bun you want to eat, and then if you want, walk, run or bike to throw in the garbage.” Then you can share your training with others in the Ikea site Kondis, and the person who has developed most of baked goods in one month can win a new kitchen from Ikea. Now you savor this greedy idea. Yes, the Ikea is Swedish and have not been translated into English or Spanish. But he understands perfectly. Try it. Well, I leave you: I just ate two buns and I have to climb the mountain to not feel guilty.
What do you do jogging with the computer mouse? Yes, that mouse that over 75% you have it on your right, against 25% who have left (are statistics). But all the same: both you can make “a workout” with the mouse today. Thanks to Adidas with interactive banner launched over a year and probably many or not you have seen vast majority. And in this case, always glad to see a good idea. As I stepped forward in my first article, I will be bringing ideas, proposals and suggestions which sport or sports is closely linked to the world of marketing, advertising. For this occasion I thought of this highly original creative piece on line for Adidas, really brilliant. After it, many other companies and agencies have imitated the style and technology applied in such a unique idea. In its communication strategy, “Impossible is Nothing”, the communication activities focus on giving the opportunity for users, consumers, athletes, and athletes the opportunity to demonstrate what they are capable: the slogan has become more than a company slogan. Transcends the advertising environment to become a philosophy of life. For the web environment where the brand competes strongly against his opponent Nike, launched as a continuation or strengthening of the audiovisual activities, “cuentatuimposible.com”, where visitors could leave their mark on the Internet, expressing their “impossible” by drawing. So easy and amazing, you could draw with the computer mouse on the website itself. The results demonstrate the success of the idea: Created by the international Netthink marked a before and after the use of the web to connect with the user and create a link with the brand here Adidas.Jogging with the mouse
• More than 1,100,000 visits
• An average of 12 minutes per visit
• Involving people in 77 countries
• Selected Drawings 4700 (70% of them)
Something great is cooking in Zipy ( and say it the Chefs who are working on it for weeks …)
CHC HERRERA CONSULTANTS chosen to launch new Research Foundation to Defeat Cancer: Cris contra el cáncer.
EasyPostal, a new client, a new a new challenge: group Meydis confides the launch of its multi-channel service for SMEs on market cutting-edge line./ EasyPostal, un nuevo cliente, un nuevo reto: Grupo Meydis nos confía el lanzamiento de su servicio multicanal para PYMES on line más vanguardista del mercado.
